Uber Eats x
World of
Warcraft

When Uber Eats partnered with World of Warcraft, aiming to become the go-to food delivery platform for gamers, they were told they couldn’t change or add anything within the game.

So my copywriting partner and I created Orderyn, the world’s first in-game food courier, dressed in an Uber Eats-inspired uniform made entirely from items already in the game. WoW’s biggest streamers took turns playing his shifts, delivering food to gamers live on Twitch.

Leading a team of designers and remote animators, I art directed everything from Orderyn himself to a social toolkit that flexed across four languages and every format, plus out of home to support the partnership.