Naked
Smoothies

Supermarket meal deals are the lunch of choice for most UK office workers, but most of them don’t reach for a Naked Smoothie. We needed to show that Naked is the only drink option that truly adds some colour to the dull everyday.

I came up with the idea with my copywriting partner and art directed it from first doodles to final asset. An early version of Midjourney let us generate rough environment concepts that sold the client on the vision and guided the 3D artists in the final build.

I directed the designers and VFX artists, working closely with the director, Ayla Spaans.