Ford: Noise-
cancelling
kennel

Ford cars are packed with clever technology, but that rarely makes the news. We wanted to show some of it off in a way anyone would understand, and actually care about.

New Year’s Eve fireworks are terrifying for dogs. So my copywriting partner and I came up with the idea of taking the noise-cancelling technology from the Ford Edge and building it into a kennel that blocks out the bangs.

I worked with engineers on the initial kennel design, then oversaw the creation of the film.