Theraflu

In many markets, people reach for tablets over Theraflu’s hot liquid, not trusting it to be as powerful. We needed a global platform to bust that myth, showing Theraflu is every bit as powerful as pills, as well as warm and comforting.

I art directed the bold look and feel for the platform, using Midjourney to explore lots of visual metaphors and get them in front of the client quickly before landing on the final selections. I then led a team of designers, retouchers and animators, working closely with a photographer on the out of home and a director on the films.