Lloyds needed to show the British public that it’s the bank that can help them achieve their aspirations, thanks to its unique range of products and its scale.
Working closely with the copywriters, I art directed a bold new look built to elevate a simple two-word headline structure. I made the first concepts in Midjourney to get routes in front of the client quickly, then led a team of three designers, a retoucher and an animator to produce the final assets on a client-approved Nano Banana model.
