AI project 04

Lloyds
Summer

Art direction and image generation for a Lloyds Summer campaign highlighting the range of benefits you get with their rewards bank account. All images generated by me in Figma Weave using GPT Image 2 and Nano Banana Pro, before directing a retoucher to finalise them.

AI image generationAI art directionConceptsArt direction

Rows of sage-green gift boxes tied with ribbon, each with a black Lloyds horse and a handwritten perk tag

Coconuts with straws and paper umbrellas printed with the black horse, on yellow

Rows of glossy black horse-shaped piggy banks on green

Iced matcha lattes on pink, a black horse stirrer splashing in the middle cup

Takeaway coffees in green cups with black horse sleeves, milk pouring into one

A stack of green popcorn boxes printed with the black horse, popcorn spilling onto a blue set

Plates of finished food on green, the black horse left on the middle plate

A spread of magazines on green, one cover showing a black horse running on a beach

Pastel play money printed with the rearing black horse, scattered on green

House keys on black horse keyrings floating on green

A pink and green striped beach towel printed with black horses, on yellow sand